суббота, 20 августа 2011 г.

Bulgari

Bulgari is an Italian jeweler and luxury goods retailer under French control since 2011 . The trademark is usually written "BVLGARI" in the classical Latin alphabet , and is derived from the surname of the company's Greek founder, Sotirio Voulgaris . Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels. Sotirios Voulgaris (Greek: Σωτήριος Βούλγαρης; Italian: Sotirio Bulgari) began his career as a jeweller in his home village Paramythi  (Epirus, Greece), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.

The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Costantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.

A Bulgari shop in Baku

During the Second World War, Costantino Bulgari and his wife, Laura Bulgari, hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their generous action, on 31 December 2003, they were awarded the title of Righteous among the Nations at Yad Vashem in Jerusalem.
On 6 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA announced that it was acquiring Bulgari SpA in an all-share deal for €4.3 billion ($6.01 billion), higher than LVMH had offered for any other company. Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH, thereby becoming the second-biggest family shareholder behind the Arnaults in LVMH. The takeover doubled the size of LVMH’s watches and jewelry unit, which at the time of the acquisition included Tag Heuer timepieces and De Beers diamond necklaces.





















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