Maxmara

MaxMara, or The House of MaxMara, is a luxury Italian fashion house known for its ready-to-wear clothing. Established in 1951 in Reggio Emilia by Achille Maramotti by March 2008, the company had 2,254 stores in 90 countries. Max Mara has spawned 35 labels, although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co., and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti’s great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent.